Web Projects

Below you will find Links to my Web Projects.  Please contact me if you have any questions.

Wilburn Medical USA

Wilburn Medical USA is a good sized Medical Equipment and Supply eCommerce website with a Business to Business (B2B) target market of Health-care Professionals although the site is also open to consumers or Business to Consumers (B2C). I re-designed the website back in 4th quarter 2015 using the   BigCommerce Platform. While I did choose a base theme I had to add a lot of custom CSS to design the site to be more in-line with the company's branding. Also modifications had to be made to meet the company's shipping and business policy's/procedures by making tweaks and changes to the website's HTML and JavaScripts. Some of the websites's features that I have upgraded from the out of the box product is a more robust shipping quote system that provides customers live quotes from the company's UPS account and turns expedited shipping options that customers were asking for into a revenue generating product for the company. Also the website has a e-mail automation system that servers customers e-mails from their browsing and purchasing habits, so they receive the products that they are most interested in. There is a lead generating screen-popper or light-box that allows the customer to categorize themselves as to their specialization in the Health-care Industry for future marketing and customer service efforts. I also added a support chat system that is active on every page of the website and sends potential customers personalized messages through the website on the company's core products that we focus on.

WilburMedicalUSA.com

Marketing and Advertising Strategies

While the Health Insurance Portability and Accountability Act (HIPPAA) makes it more complicated to market and advertise medical equipment and supplies on-line.  I have utilized the following strategies over the years to try and find the company's target market.   

• On and Off page Page Search Engine Optimization (SEO)  

• Search Engine Marketing (SEM)

• Pay-per-Click (PPC) Adverting with Google Ads (AdWords), Microsoft Advertising (Bing Ads), Facebook Ads, LinkedIn Ads, and some various other Ad Networks.

• E-mail Marketing Campaigns

• PDF Marketing

• Video Marketing and Advertising

• Social Media Marketing

• Really Simple Syndication (RSS) Feed Marketing

• Reputation Management Marketing

• Content and Graphic Design (Display Ads) Marketing and Advertising

Analytics

The Google Analytics screen capture below is from January 1 2013 - April 2019 and I started in July 2014. The data shows that I have been increasing revenue year over year since I have become the eCommerce Marketing and Advertising Manager at Wilburn Medical, however this is only the revenue that is sent through the shopping cart. Much of my marketing and advertising efforts is turned into revenue through phone calls, e-mails, and fax since we do have a customer care and sales team in place. 

Snapshot from Google Analytics One Year Before I became the eCommerce Marketing and Advertising Manager at Wilburn Medical.

This snapshot from Google Analytics shows the latest past 12 months of numbers. As you can see five years of working on the marketing and advertising strategies listed above have paid off for the company. While this increase did not happen overnight I've been able to increase traffic and revenue year after year as the eCommerce Marketing and Advertising Manager at Wilburn Medical.

Google Analytics Comparison Breakdown 

Users or Traffic went from 72,584 a year to 134,936 a year or 85.90% Increase

Sessions almost Doubled from 92,187 a year to 178,328 a year or 93.44% Increase

Transactions did Double from 1,364 a year to 3,158 a year or 131.53% Increase

Revenue has almost Tripled from $598,563.56 a year to $1,506,731.93 or 151.74%  Increase

Note: As a reminder this is just what business comes through the Website's Shopping Cart as we do have a Inside Sales and Customer Service Team that takes orders via e-mail, phone, and fax that is not get counted in the Google Analytics figures. My marketing and advertising efforts drives off-line business into the office every day especially larger orders that clients aren't comfortable placing online or sales quotes that have to be bided on.

Some of My Client Projects I've worked on.  

Below are some of the client projects that I have worked on.  If you have any questions please let me know.  Out of professional respect please do not contact my clients util I have asked their permission.   

Katz Wellness Center -

At Katz Wellness Center I worked with their current website to make it more social media friendly.  Also I have been optimizing all of their social media and web 2.0 properties to help them receive more online exposure.  

www.katzchiro.com